Thanks For Visiting My Page.

I have spent a lifetime analyzing businesses, marketing and branding, sales strategies and
producing thousands of commercials,  commercial jingles,  advertising campaigns, concepts, and
special programs for radio, television, Internet, Primt, Direct Marketing, and the stage.
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- - -SALES & SEMINARS- - -
My years in the advertising agency business have afforded me the opportunity
to speak on the fascinating subject of advertising and marketing and creative
in almost every state and a few foreign countries.
Yes,  I firmly believe that
CREATIVE IS EVERYTHING
and there may be nothing more creative and satisfying
than innovative and successful sales of  terrific products
and the results they  bring.

I have enjoyed holding seminars and breathing fresh life and strategies
into  untold radio station sales forces,
Auto Dealer "20 Groups" and state and local retail associations.

If you are a radio station, auto dealer, or retailer I would be honored to add your company to my list
of places to visit, speak, and increase your business and sales effectiveness.
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- - -CREATIVE & PRODUCTION- - -
This is more than one of those "voice over" sites.  It expresses my  personal and sincere wish to
turn out something so extraordinary that whether you're a radio or TV station, retailer, auto dealer,
ad agency or other category  you'll build on it, use it forever
and allow me to update it when needed.

I will produce anything the mind can imagine and deliver it quickly.  Your script or ours.
A simple reading of a commercial, an entire branding concept, corporate video, music, ad
campaign, audio or video for the web,  something so powerful and yet so  simple that it will more
than succeed for you.
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Creative Is Everything.  

No one ever responded to a  blank page of a newspaper
60 seconds of silence or an empty TV screen.
A  boring hard sell commercial is the same as a blank page or ....Silence.
Same results!
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No one likes commercials.  
They 're only a rude interruption; therefore they must be interesting, humorous, entertaining ,or so
cleaver and riveting that the channel surfers and button pushers cannot do their thing.

Straight, hard sell commercials read by the station announcer are ignored
and fall on deaf ears;
especially when they are buried in a sea of other commercials.  

To prove the point, what do you think audience reaction would be in a theater or entertainment
venue  if the MC stood before the audience
and read 6 straight, hard sell commercials in a row?

Now,  what if those same commercials were delivered by Robin Williams?
Interesting - Entertaining - Attention getting - memorable ?
You Bet!

To get your message into the public mind  
with station announcers doing a live or even recorded reading
you'll  need  more frequency and to overspend your budget.

Ever hear stations brag about a "commercial free hour" or a television program
proclaiming that their program is "uninterrupted by commercials"?
On air people are ordered to get your message out of the way and get back to the program.

In fairness to stations, their sales depends on ratings and/or results.  
The more commercials they run,  the less time is spent delivering their programming
And if it's true that we hate commercials, it's a Dilemma for the broadcaster
who must sell time to survive.   
The answer to both the station and the advertiser
is to make the commercial so compelling
that it comes close to being an attractive programming feature.
Why spend more in advertising than necessary?

Remember this phrase:  

"The more powerful the point,
the fewer times you have to make it."

So create your own little 60 or 30 second program.  
So powerful and unique that it gets immediate attention before they can push the button
and you'll have an audience and spend less delivering the message.
And just as important a message that is remembered and recalled.

It doesn't need to be expensive, just brilliant in concept, approach and presentation.

It could be something as simple as an unusual voice, an identifiable piece of music that sticks in the
brain, or an unusual way of delivering the copy.  



One more thing.  
Ask your stations about special programming.  
Something you could own that audiences would tune in for if promoted properly.  
I have included some samples of programs that are available to stations, that get attention, are
unique, cause the listener to tune in for, and turn up the volume.  
And when they tune in and turn up....your message is there too.
There are some examples in the "Programs" page of this site.

You will find just a few samples of everything else on these pages too.  
Listen to them.  Watch them.  And then please contact me via email.

My work is reasonable and affordable
I want to count you as a continuing source of business.

I truly hope some of this has made sense to you.

I would very much appreciate the opportunity to produce something we will both be proud of and
that will bring people to your door.

Thank you and here's to your success.
Lee Alan.
A commercial must establish its own unique  personality,
or it will never be noticed !
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We are a nation of button pushers and channel surfers
running away from commercials.
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No one has ever built a brand by imitating
someone else's advertising.
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The consumer isn't a moron,
she is your wife, husband, son, daughter, or friend.  
If you insult their intelligence,  yell and scream
with loud stupid claims and demands
they will leave and never darken your door.
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Capture their hearts and their minds will follow.
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"I figured that if I said it enough, creative enough, and funny enough
I would convince the world that
I really was the greatest."
                                Muhammad Ali
Consider These Thoughts:
Copyright 2008  
Lee Alan Productions, LLC
All rights reserved on all
materiall written, audio & video
on these pages.  Use by express
permission only
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Thank You!
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